The new issue of New Moment magazine is a project of reconstruction of an untold history of advertising - the one that had been created in primarily former Yugoslavia in times when West had not been expecting to see anything more than propaganda coming from the East. Content is a patchwork of personal stories of both first-hand participants (many of them true pioneers of advertising in the region) and witnesses from the Western countries who, in one way or another, got in touch with creativity from the East: Bob Isherwood, Bob Garfield, Andrew Rawlins, Donald Gunn, Vladimir Ceh, Boris Miljkovic, Jernej Repovs, Ivica Vidovic, Lazar Dzamic, Sasa Zograf, Jure Apih, Meta Dobnikar, Slobodanka Lazarevic – Sakan, Milena Trobozic – Garfield, Bojan Hadzihalilovic, Nenad Lozovic, Jugoslav Vlahovic, Nina Milosevic, Nadežda Milenkovic.